Creating experiences that matter

An experience strategy consultant helping organisations make better decisions about their digital products and services. I specialise in turning complexity into clarity – aligning user needs, business goals and delivery capability to create experiences that work.

At Nomensa, I’ve led high-impact strategy and discovery work across public services, health and wellbeing, higher education, cultural institutions and B2B platforms – shaping journeys, roadmaps and service models that improve the everyday.

I work at the intersection of business, design and technology.

My focus areas include:

  • Discovery and definition

  • Experience mapping and service modelling

  • Stakeholder engagement and workshop facilitation

  • Capability building and knowledge transfer

  • Strategic prioritisation and roadmapping

Sectors

From public services to B2B platforms, I work across complex domains where user needs, regulation and strategic ambition meet.

Public Sector & Government

Helping define digital strategies, shape service patterns and deliver more joined-up experiences.

Clients include: Department for Transport, PHSO

Health & Wellbeing

Designing digital experiences that support behavioural change, service discovery and member engagement.

Clients include: David Lloyd Clubs, London Marathon

Retail & Internal Services

Supporting large organisations to improve customer journeys and align internal processes.

Clients include: Marks & Spencer, Sky

Higher Education

Helping universities design student-centred services and digital ecosystems that reflect evolving expectations.

Clients include: Sheffield Hallam University,

Culture & Nonprofits

Translating big missions into usable, accessible digital services that inspire action and build trust.

Clients include: The Ramblers Association, CABI, Clifton Suspension Bridge

B2B & Professional Services

Supporting digital transformation and UX maturity in complex commercial environments.

Clients include: OneAdvanced, Utility Bidder,

A Little More About Me

I studied political philosophy and postcolonial politics before moving into digital strategy. This background continues to inform my approach - curious, collaborative and systems-minded. I care about how things work, who they’re for and how they could be better.