Bringing structure, clarity and purpose to complex experiences
Who I am
I’m an experience strategy consultant specialising in discovery, service definition and strategic alignment. I work with organisations to make better decisions about their digital products and services, helping them translate ambition into action and user needs into design direction.
At Nomensa, I lead discovery and strategy work across sectors - from health and wellbeing to public services, higher education, B2B platforms and cultural institutions. I shape journeys, run workshops, develop roadmaps and work closely with teams to bring structure and momentum to complex challenges.
Before entering the UX field, I studied political philosophy and postcolonial politics - disciplines that continue to shape how I think. I’m drawn to the systems that underpin human behaviour and to the small decisions that accumulate into big experiences. I ask awkward questions early and work to surface hidden complexity before it derails delivery.
I’ve managed projects with dozens of moving parts and facilitated calm conversations in high-stakes environments. Whether helping a national retailer align internal teams or a government agency implement long-term change, I focus on creating the conditions for good work to happen - with clarity, structure and a collaborative mindset.
What I Value
Evidence over assumption – Even the best ideas benefit from real insight
People over personas – I focus on real users and real teams, not idealised models
Flow over friction – I look for patterns, blockers and levers to create better journeys
Principles over preferences – Good design is intentional, not accidental
Momentum over perfection – I help teams move forward with purpose and confidence
Systems, structures and the stories people tell
Outside of client work, I’m interested in how systems shape behaviour - from digital platforms to bureaucracies to the built environment.
My academic background still informs my thinking. I’ve spent time studying how philosophers lived as well as what they wrote, and how power operates in the margins of systems - from the East India Company to the modern workplace. Thinkers like Arendt, Gramsci, Foucault and Fanon continue to inspire my approach to experience strategy: asking who a system serves, who it excludes and how it could work differently.